Towards the end of 2010, a friend invited me to try Pinterest. She didn’t say much, just that it was an “edgy alternative to Google.”
To the average person viewing Pinterest from the outside, the website can seem elusive, confusing even. Is it about creative recipes or nifty DIYs? And what about it being a place where fashion enthusiasts and home-décor fanatics congregate?
How can one place hold so much content?
The platform very well can host such diverse material. Consequently, it appeals to a wider range of people.
The Visual bookmarking and discovery platform has more than 150 million monthly active users (MAUs). This makes Pinterest a vein of gold to tap into and increase your blog traffic.
How can you harness the diverse traffic crowding this platform and use it to grow your own blog? Here are four things to get you started.
1. Create Smart Content
The Pinterest crowd uses the platform to monitor emerging trends and popular products in all industries, especially in home and garden, fashion, food, and beauty.
Create content that stays within the confines of these categories, and then pin such posts on your own Pinterest boards. You will have a much better chance at increasing blog traffic if you pin a post about ankle-boots and trendy Ottomans, as opposed to posting about political tensions in the Middle East.
Although, many online websites tend to poke fun at “failed Pinterest projects,” the fact remains that they have a massive audience, since over 5% of all referral traffic to websites comes from Pinterest.
Target your audience smartly. Pair every pinned with interesting descriptions, keywords, and include an URL description that redirects a pinner to your blog.
2. Get Your Blog Pinterest Ready
Give your blog some Pinterest vibes. If you want to use Pinterest to drive traffic to your blog, you need to set up its “Save” button (it used to be called the “Pin It” button) on your site.
Read this guide to learn more about it and to figure out how it works. Adding the Save button to your site helps you get discovered on Pinterest, but also your audience can save things they love on your blog onto Pinterest, so more people can find your content which helps get even more eyeballs on your blog.
Given that Pinterest is a photo-sharing platform, aesthetics matter a lot. Remember to pair each blog post with a Pinterest-esque picture.
3. Focus on Engagement
Engage with your followers to turn them into blog readers. Let’s say that your target audience is foodies, type the word “food” in the search area of Pinterest and click on the tab that says “People” and you’ll get results for brands and users that are interested or their primary focus is food.
Do this for any industry, and you’ll get a list tailored to the word you search for on Pinterest. I’m just using food as an example.
Once your list populates, go over the results and follow pinners that closely relate to your blog’s target audience. Not just follow them, like their pins, pinned their content, and look at what guest boards they participate on and join them.
This isn’t a quick strategy; they won’t all come to your blog overnight. Eventually, Pinners will want to connect with you and check out your blog.
4. Promote Your Blog Posts
Create a board for your blog. Name it the same title of your blog. Use this board to pin your blog content and make it easy to find by setting up as the first board on your Pinterest profile page.
When pinning from your blog use the post title as the description of the pin. Try a few with just the title and others with the title and a mini description to mix things up a bit, but also to see which one performs best.
You can also create multiple graphics with different headlines. Track which images are getting the most engagement and adjust your Pinterest strategy from there. The image with the best results can be used for advertising on Pinterest to reach a wider audience and drive even more traffic to your blog.
Take advantage of the new showcase feature that just launched on Pinterest and add your new blog board first in the showcase. The showcase sits right at the top of your profile, so if you put your blog at the beginning of the showcase, it will be the first thing people see.