If there is anything that’s constant in social media, it’s the changing trends.
Can you believe it’s 2018 already? Before we dive in to the new trends, let’s take a look back at the best social media trends in 2017.
According to MeltWater, these were the hottest trends in 2017:
- Live Streaming Video
- Expiring Social Content
- Merging of Social Media Platforms
- Harder Acquisition of Organic Social Traffic
- Virtual Reality and Augmented Reality
- Increased Personalized Content
- Increased Usage of Social Influencers
Business-wise, that huge constantly evolving change is social media marketing. Wasn’t it just a few years ago when business owners – both small and big – realized how helpful social media platforms are at promoting and selling products and services?
But jumping on the bandwagon of social media marketing means being up-to-date with the new innovations that seem to flow endlessly into these equally new innovations!
Well, for 2018, here are the changes business owners can expect.
Social Media Trends for 2018
Videos: To Go Viral Or Not To Go Viral?
Videos have become the “in” thing these recent years in social media.
As a matter of fact, we see more videos and images in our Facebook newsfeed than actual updates in words!
There’s nothing more compelling than a video with an intriguing headline. And there’s nothing more addicting than being able to channel a lot of likes and shares.
But is going viral really worth it?
Business experts say NO, not really. If your target audience isn’t the one responding then, no. if your being a viral hit doesn’t translate to more sales then, no.
Your best bet? Don’t aim for that viral status.
Reach and get to your audience instead. Use video metrics and analytic tools to track how many conversions your posted video actually made and how the numbers translate to sales and contribute to being your customers’ staying force.
Take On Instagram With Instagram Stories
One growing platform within a social media platform is the Instagram Stories.
It is projected that about 200 million people and more use it every month and it is but only a little over two years since it came out! At this rate, social media experts believe more than half of Instagrammers will be using this application this year.
So, if one of the platforms your chosen social media marketing strategy focuses on is Instagram, it’s better if you take a look at the Instagram Stories and how you can use it for the benefit of your business.
Say Goodbye To Free Ads On Facebook
2017 saw the dwindling of business’ organic reach to their customers on Facebook.
Numbers dropped by up to 2%.
Fall last year: the company launched their Explore Feed, a kind of a second stream feed for companies in a bid to keep ads in the ever-crowded newsfeed of Facebook users.
“The idea behind the Explore Feed is to help Facebook users discover more content across the social network, beyond posts from friends and Pages you already follow. Instead, this feed surfaces recommended content it thinks you might find interesting, including posts, articles, photos and videos from sources you haven’t followed yet – like Facebook Pages and other posts from publishers or news organizations.“, according to TechCrunch.
If you want to get included in this for-businesses-feed, you’ve got to dish some money on the side to pay for your spot.
This can be troubling for those who rely on their organic connection to their followers.
On the other hand, though, if you use your spot wisely, you’ll have a wider reach of your intended audience and market.
Focus on Gen Zee
The average age for those belonging to the Gen Z this year is 22 years old, a sufficient age to be in the workforce and economic contributors.
This is one reason why it is best if your social media marketing campaigns expand to include this young generation as they already have the power to buy and pay for your products and services provided that they like what they see.
When planning and creating your strategy, make sure to keep the Gen Z in mind. What interests them, how to attract them and how to retain them.
Branding Permeates Messaging
While an increasing number of social media users are using messaging tools in social media platforms, brands are yet to see them as part of their social media marketing strategies opting to focus more on connecting with their target market through general social platforms.
This year could be the start of branding permeating messaging.
With about 2.5 billion individuals using Messaging every single day, thinking of a plan to reach out to these users is a brilliant idea. That simple.
These and other social trends all sum up one fact about the World Wide Web in general — that fast-paced change couldn’t be helped and as a business, you have to keep up if you want to be competitive.
So let’s go hoping for a more fruitful business this 2018 by picking up what trend we can invest into and look for ways to get our campaigns starting! Happy New Year!